In fact, research from Xactly found a 30% higher sales performance in companies that optimize their sales territory design. Harvard Business Review found that you can increase sales by up to 7% by optimizing your territory design, with, according to Alexander Group, a 10-20% increase in sales productivity.

High-quality, detailed data allows you to do so.įor example, data discovered this: territory design optimization is one of the simplest-to-implement, yet most effective, steps you can take to generate dramatically more revenue. With high stakes, it’s critical for your business to make the most informed, efficient, and high-yield decisions possible. And if you don’t use data? Your sales team is left rudderless and confused, making your territories vulnerable for your competition’s taking.

With leads popping up by the moment, sales figures expanding and contracting across multiple territories, and quotas to be made, sales isn’t just one of the important aspects of your business it’s also its most dynamic.ĭata gives your sales team the proper direction it needs to predictably and consistently boost sales.

What’s the secret to higher producing-and more productive-sales teams? Data.

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